The BIG Reason Your Business’ Email Marketing Is Not working – Marketing Magic Tip
The BIG Reason Your Business’ Email Marketing Is Not working – Marketing Magic Tip
by EnyOsung
16th November 2020
Every marketer has seen the statistics showing that email marketing is the number one marketing communication method with roughly £40 return for every pound you spend. At the same time, any marketer for small businesses knows those writers exaggerate email’s rates of returns because it feels virtually impossible to get most recipients to open your emails, much less take the action that you want them to take. Given that we all receive enough emails daily to clog up our inbox, we have to ask why the vast majority of businesses ’email campaigns fall woefully flat. I receive more than a hundred emails every day, and I have absolutely no interest in getting 90 per cent of them. My response is to delete them instantly. I am sure that I am not unique in finding myself on mailing lists about which I know nothing. For most people, those unwanted emails that sneak past the spam folders end up in the trash, meaning that most email campaigns have zero chance of working. This post explores why recipients ignore and refuse to engage with the emails that businesses spend so much time and investment to create? Read on to understand the principles of successful email marketing, recipients concerns and why you are not getting the returns from this otherwise highly effective marketing strategy. I provide some direction on how to increase engagement and success with your emails by building trust through getting consent....
