Processing Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the way to get found through organic search – that is, being visible on search engine results pages. Getting your website high up on the search engine results provides great visibility, ‘free’ advertising and reduces the amount of money you have to spend on paid search marketing. As you will see there are a lot of things to get right to get a website optimised for search engines like Google, Bing and Yahoo. While SEO can be challenging, it can be achieved by doing the right things and taking a systematic approach to implementing the necessary strategies.

Why is SEO Important?

‘93% of Internet users start on a search engine.’ ‘60% of people only click on the top 3 results.’ ‘Most people do not go past the first results page.’ Given that virtually all Internet users start on a search engine, you would be foolish not to give some focus on SEO. Furthermore, Internet users do not click outside the first page of search engine results. Also, businesses in the top 3 search engine results get more than 60% of clicks for every search. Put simply, a higher position on organic search results equals more clicks. ‘Website visitors from organic clicks are 8 times more likely to convert.’ Appearing high on organic search results clearly benefits the bottom line because Internet users trust companies based on organic searches than businesses in the paid ads positions (top side and bottom of results pages) – online consumers are more likely to click on the businesses in the organic results, and when they do so, they are 8 times more likely (than paid advert or social media visitors) to convert into paying customers. Put another way, more organic clicks equals more sales and more profits for your business. These reasons make SEO a must-do for all businesses. Do you know how to get on the first page of search engine results? Are you keeping ahead of the ever-evolving search engine algorithm changes? Yes, it is possible to get to the Number 1 result position on a search engine results page with hard work, time, and resources. Search EngineLand’s Periodic Table of SEO below shows the many behind-the-scenes elements that have to be right to have a positive impact on where a page ranks in organic search. Periodic Table of Search Engine Optimisation - Search Engineland. Anyone that promises to get your business to the Number 1 position overnight is being dishonest because that is simply not achievable. You will see that the top positions on almost all popular and frequently used keywords/search terms are dominated by big businesses that invest heavily in their marketing and have probably been doing so for many years. It is more realistic to take the approach that you can certainly rank highly on lesser-used search terms/keywords that your website is relevant to if you follow the right steps to optimize your website and content. In most cases, small businesses should realistically be satisfied with moving up the search rankings over time and seeking to rank very highly on the search terms that are particularly pertinent to your business. It is easy to get overloaded and confused with all of the steps involved in getting SEO right. With the hard work, the right resources, and time, we will get your business moving up organic search results pages by devising an SEO Strategy that outlines a step-by-step approach to implement your website’s on-page and off-page SEO techniques.

Off-Page SEO

There are many things you can do outside of your website to improve your rankings on search engine results pages. Most are related to giving potential visitors a good first impression of your business and becoming recognised as the place to go for useful information/products/services. Here are some off-page SEO activities we can help you with.

Keyword selection: You want your target customers to see your business when they are searching for your products and services. Using the most popular keywords may not guarantee high visibility. Conducting keyword research to identify other search terms your customers are using can help your business show up higher in search results. Website listing: Ensuring your website is correctly listed on search engines can significantly improve your visibility. Completing basic information such as page titles, title tags, and rich snippets properly can help search engines understand and index your website correctly, increasing your chances of ranking higher for relevant searches. Meta-descriptions with bite: A well-crafted meta-description can make a difference in whether a potential customer clicks on your link or chooses a competitor's. It should accurately describe the content and grab the visitor's attention. Linking social networks: Linking your website to social networks like Google+, YouTube, and LinkedIn can positively impact your search engine ranking, especially on Google. Engagement on social networks plays a key role as a traffic referrer. Building links: Having reputable websites link to yours indicates that your website is well-designed, liked, and offers valuable resources. Building relationships with quality authority websites can help you acquire inbound links and attract more visitors. PR: Press releases are an effective way to generate brand awareness and drive visitors to your website. Distributing press releases to digital publishers can provide exposure and increase awareness of your business. Profile Building: Having citations on relevant websites helps build your brand's online reputation, which search engines reward. Being present on relevant websites and engaging with other people's content demonstrates your knowledge and expertise in the industry. We can help you identify authority sites in your sector to build your reputation. Busy people, like small business owners/managers, often struggle to identify the authoritative websites to engage with. We can assist you in identifying authority sites for your sector to showcase your knowledge and expertise.

On-Page SEO

Our on-page SEO covers the things you can do on your website to increase your chances of getting high organic search rankings including these:

Technical and User Experience factors: We can help analyze and ensure that your website meets accepted website design principles, such as being responsive, accessible, and mobile-friendly. We also focus on having good site architecture, internal linking structure, and fast page load speeds to provide a positive user experience. Best practices: Our experience extends to other on-page factors, including selecting the right keywords for web pages and following best practices for page URLs, titles, tags, image attributes, and anchor text on links. Proper use of relevant keywords in terms of placement and frequency can contribute to increasing search rankings. We can assist you in ensuring that your website adheres to best practice standards, allowing you to benefit from higher search rankings. Product/Service descriptions: It's often overlooked, but providing unique, relevant, and useful content about your products and services is crucial for on-page SEO. There's much more to be done beyond simply listing a product's name, size, and price on a web page. We can help you develop additional useful information that visitors want to see on your website, and search engines will reward you for it. Producing unique content: Another important aspect of on-page optimization is consistently producing information and resources for visitors, such as articles, reports, and guides. We excel at generating regular and frequent content that adds value to your website. Visit our Content Marketing Service to learn more about how we can assist you. Note: I have removed the paragraph spacing to create a single block of text.

The team at Global.Media is dedicated to helping you with all your SEO needs. With our expertise in technical optimization, on-page best practices, compelling content creation, and more, we can improve your search engine rankings and drive organic traffic to your website. Contact us today to discuss how we can boost your online visibility and grow your business.