Content Marketing
Global.Media is a full-service digital marketing agency.
Get help with your Content Marketing Strategy
What's Content Marketing?
Content marketing in the form of useful, relevant information and resources for visitors is an essential technique that gets websites higher up the search rankings, leads to more clicks, and more sales because Internet users just love great content that helps them. Search engines also love great content because it makes Internet users – their customers – happy, so they go back to them for more searches in the future. Higher search engine rankings lead to more clicks and more sales because Internet users and search engines just love great content that helps them in their lives. Read on to find out about how content marketing can help your business get more customers and sell more.
Why Content Matters
94% of small businesses do content marketing. 60% of business owners want to do more content marketing. Content marketing is the top marketing priority. Virtually all small businesses are already doing content marketing, while 60% of small business owners said they plan to increase their content production in 2015 (Search Engine Journal). Smart Insight’s 2015 marketing trends poll showed that content marketing is still the top marketing priority for 2015. With everyone producing content on the Internet, it is getting harder and harder to get people to see and pay attention to your information and resources. The reason everyone is investing in content marketing is because quality content sells. When you provide content that people love, they visit your website more often and stay longer, they will see your website as the place to go for answers to their questions, and they will share your content with their networks. You will become the trusted experts in your sector and the go-to business to buy from. In addition, producing useful content regularly and often will keep the search engines coming back to your website more frequently and at the same time, increase the number of things that your business can show up in the search results for. The more pages you rank high for, the higher your website will rank overall on search engines. Other websites are also more likely to link to your content, thereby increasing your reach, spreading the word about your business and exciting search engines even more. This is additional free advertising for your business that brings in more visitors and leads to more sales. More content does not necessarily mean better content – the emphasis should be on delivering sector-leading, high-quality content that is useful to your audience in that it solves a problem or answers questions they have. Is your content strategy working for your business? Do you know how to turn all that additional traffic into real customers? Almost all small business owners have so much to do, leaving little time to focus on creating great content regularly. The Content Marketing Institute’s 2014 research graph below shows the common barriers that stop small businesses from doing content marketing well. Let us take the strain and do the work for you.
Producing Great Content
Our content marketing service begins with developing a content marketing strategy for your business. The strategy will ensure that the content is properly targeted at clearly defined visitor profiles, has a regular and frequent pre-determined schedule to ensure set objectives, and metrics for measuring the effectiveness of the content marketing. As you will see in the Periodic Table of Content Management below, there are many more elements to getting content marketing right, which we can help with. The Periodic Table of SEO Marketing Croydon. The Periodic Table of SEO Marketing. Research is one of the key ways we create engaging content by identifying the questions that your visitors want answers to. The aim is to fill a gap in the market, which increases the chance that the content will get people to engage with it because it is useful and relevant. Choosing a catchy title that has a hook to draw them to your website leads to establishing the type of content that your visitors and customers want and engage with, such as infographics, articles, case studies, videos, how-to guides, etc. The simple reason for this is that we want to help you give your audience what they want, the way they want it, as giving people what they want makes them more likely to engage with it, share it, and perform desired actions. Keyword optimization is essential for making the content visible for the right search terms. We use keywords that people search for to ensure a high volume of people will want to access the content. Great content is well written, well-researched to ensure completeness, and in good English. It is well-structured, jargon-free, easy to understand, and proofed for grammatical and spelling errors. We checklist all content before publishing to ensure they are in line with your company's policies. Using relevant images, stats, and quotes while giving credit as necessary helps give it credibility and makes it more interesting. Our content strategy builds in measurable goals and analytics methods to ensure that content is working for your business and leading to clear benefits that outweigh the investment put into it.
Distributing Content
Content isn't great until it's discovered, consumed, and shared. Having a website full of interesting and useful resources is no good if no one can see it. Distributing your content in the right places gets it in front of visitors who are likely to take the next step to become customers. There are many different opportunities to promote and distribute content. It is important to identify the most effective places to distribute your content to generate site visits and sales. We ensure your content gets maximum exposure by distributing it in the places your target visitors go to, such as via email, social media, content publication websites, industry blogs, and other relevant websites that get mutual benefits from linking to your website.
Content Marketing Service Package
Our comprehensive content marketing package includes a range of services to boost your online presence. We begin by reviewing your existing content and proposing engaging topics for articles. Through extensive research, we identify popular keywords and topics that people are searching for. We then produce high-quality articles that are optimized with relevant keywords. These articles are posted on your website with well-crafted descriptions and keywords. To increase visibility, we promote the articles through link building strategies. We leverage popular social networks such as Facebook, Twitter, Google+, and others to amplify the reach of your content. Additionally, we curate relevant articles to diversify your content offerings. We actively engage with your audience by promptly responding to questions and feedback. Through regular performance analysis and detailed monthly reports, we track the effectiveness of our content marketing efforts. Our goal is to deliver exceptional results that drive traffic, enhance your brand authority, and ultimately increase your business's success.
Let's Get Started
Don't miss out on the opportunity to boost your online presence and drive your business forward with our comprehensive content marketing package. Contact us now to take advantage of our expertise and tailored strategies that will elevate your brand, attract more visitors, and convert them into loyal customers. Our team is ready to discuss your unique goals and design a content marketing plan that aligns perfectly with your business objectives. Don't wait any longer – get in touch with us today and unlock the power of effective content marketing for your success.