Ekow Armah is a multi-business entrepreneur who runs a record label (Big Groove Records), a fashion brand (If Lifestyles), and works as a science teacher at a secondary school. He is passionate about making people happy with his music and produces music under various bands. Ekow's mission is to get ordinary people to wear If? clothing and celebrate life-changing moments. He enjoys watching sports, music and science documentaries, and playing the piano. In this interview, Ekow shares his experiences in business, including highs, learning points, and tips for current and aspiring business owners.